Soho House Group
Mitz Patel, Global Head of IT
Feb 2nd 2027
BrewDog Waterloo
London
Feb 2nd 2027
BrewDog Waterloo
London
A festival of hospitality
02.02.27
BrewDog Waterloo, London
Free for operators
1,000+ hospo people
12 workshops
Main stage keynotes & panels
Live podcasts
A proper party after
A festival of hospitality
02.02.27
BrewDog Waterloo, London
Free for operators
1,000+ hospo people
12 workshops
Main stage keynotes & panels
Live podcasts
A proper party after
〜 MAIN STAGE02.02.27 · BREWDOG WATERLOO
HEADLINE KEYNOTE
Soho House GroupMitz Patel, Global Head of IT
Joe & The JuiceErik Acosta, UK Senior Culture Manager
Market HallsKatie Akers, COO
House of GodsJustine Conway, CEO
Mollie'sTrudi Parr, Head of People & Development
Gracey's PizzaJames Woodley & Grace Surman, Co-Founders
BEAR CoffeeCraig Bunting, Co-Founder
Brother MarcusTas Gaitanos & Alex Large, Founders
Humble CrumbleKim Innes, Founder
Chuku'sIfey Frederick, Co-Founder
PomusRyan Jacovides, Founder & NED
The Bread FactoryLiz Hepple, Head of People
Baked BirdVimal Arumugam, Founder
KAMKatie Jenkins, Marketing & Partnerships Director
Be Inclusive HospitalityLorraine Copes, Founder
Mitz Patel
Erik Acosta
Katie Akers
Justine Conway
Trudi Parr
James Woodley & Grace Surman
Craig Bunting
Tas Gaitanos & Alex Large
Kim Innes
Ifey Frederick
Ryan Jacovides
Liz Hepple
Vimal Arumugam
Katie Jenkins
Lorraine CopesMitz PatelErik AcostaKatie AkersJustine ConwayTrudi ParrJames Woodley & Grace SurmanCraig BuntingTas Gaitanos & Alex LargeKim InnesIfey FrederickRyan JacovidesLiz HeppleVimal ArumugamKatie JenkinsLorraine CopesMAIN STAGE · 02.02.27 · BREWDOG WATERLOO
Meet the speakers
Joe & The Juice
Erik Acosta, UK Senior Culture Manager
Market Halls
Katie Akers, COO
House of Gods
Justine Conway, CEO
Mollie's
Trudi Parr, Head of People & Development
Gracey's Pizza
James Woodley & Grace Surman, Co-Founders
BEAR Coffee
Craig Bunting, Co-Founder
Brother Marcus
Tas Gaitanos & Alex Large, Founders
Humble Crumble
Kim Innes, Founder
Chuku's
Ifey Frederick, Co-Founder
Pomus
Ryan Jacovides, Founder & NED
The Bread Factory
Liz Hepple, Head of People
Baked Bird
Vimal Arumugam, Founder
KAM
Katie Jenkins, Marketing & Partnerships Director
Be Inclusive Hospitality
Lorraine Copes, Founder
Plus more names to be announced
〜 TICKETS
Your ticket to the festival.
Free for hospitality operators. £99 for suppliers and technology partners. Select your ticket below.
SERVICE 2027 / 02 FEB / BREWDOG WATERLOO
Hospitality operators
Free
For the people running hospitality: operators, founders and their teams.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Suppliers & partners
£99
For suppliers, technology partners and businesses supporting hospitality.
Main-stage talks, hands-on workshops and a day with the hospitality community.
〜 TICKETS
Your ticket to the festival.
Free for hospitality operators. £99 for suppliers and technology partners. Select your ticket below.
SERVICE 2027 / 02 FEB / BREWDOG WATERLOO
Hospitality operators
Free
For the people running hospitality: operators, founders and their teams.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Suppliers & partners
£99
For suppliers, technology partners and businesses supporting hospitality.
Main-stage talks, hands-on workshops and a day with the hospitality community.
〜 THE FOUNDATIONS OF HOSPITALITY
Meet Lucie at SERVICE and try Little Pudding for free.
We back the movers and shakers in hospitality. That’s why SERVICE is covering the cost of Lucie’s stand for the day, putting Little Pudding in front of a room full of new customers.
It started with homemade treats for her coworkers. In 2020 Lucie launched Little Pudding properly, selling doughnuts through cafes and markets. After trading with KERB, she now has her own spot on Cucumber Alley in Seven Dials Market.
The menu mixes her favourite British puddings with a little American flair: doughnuts that change daily, brownies, cookies, cinnamon buns and more. Find her on the day and grab one.
〜WORKSHOPS
Twelve workshops. Four rooms.
Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.
Main Stage09:30–10:15 · Main Stage
Experience Panel
Host announced soon
Main Stage11:00–11:45 · Main Stage
Operations Panel
Host announced soon
Main Stage12:30–13:15 · Main Stage
People Panel
Host announced soon
Main Stage14:00–14:45 · Main Stage
Marketing Panel
Host announced soon
Main Stage15:00–15:45 · Main Stage
AI Panel
Host announced soon
WorkshopTime TBC
Working out hospitality by working in it
The Ho Twins · Chow Bella
Wine sessionTime TBC
Computer Says No!
Andy Maynard & Debbie Thomas · Caffè Nero × Ottolenghi
+10
Coming soon
10 more workshops to be announced
Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.
WORKSHOPS
Twelve workshops. Four rooms.
Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.
09:30–10:15 · Main Stage
Experience Panel
Host announced soon
11:00–11:45 · Main Stage
Operations Panel
Host announced soon
12:30–13:15 · Main Stage
People Panel
Host announced soon
14:00–14:45 · Main Stage
Marketing Panel
Host announced soon
15:00–15:45 · Main Stage
AI Panel
Host announced soon
Time TBC
Working out hospitality by working in it
The Ho Twins · Chow Bella
Time TBC
Computer Says No!
Andy Maynard & Debbie Thomas · Caffè Nero × Ottolenghi
10 more workshops to be announced
Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.
〜 WHY SERVICE
A festival of hospitality.
A festival of hospitality.
One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.
01 / PEOPLE
People
Build teams people choose to join, stay with and grow inside.
02 / OPERATIONS
Operations
Make every shift, margin and system work harder for the people on the floor.
03 / MARKETING
Marketing
Turn attention into bookings with brands guests remember.
04 / EXPERIENCE
Experience
Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.
05 / AI
AI
Use emerging tools with more confidence, better judgement and a clear view of what actually helps.
〜 WHY SERVICE
A festival of hospitality.
One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.
01 / PEOPLE
People
Build teams people choose to join, stay with and grow inside.
02 / OPERATIONS
Operations
Make every shift, margin and system work harder for the people on the floor.
03 / MARKETING
Marketing
Turn attention into bookings with brands guests remember.
04 / EXPERIENCE
Experience
Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.
05 / AI
AI
Use emerging tools with more confidence, better judgement and a clear view of what actually helps.
〜 SERVICE 2026 ON FILM
Relive last year's festival.
〜 SERVICE 2026 ON FILM
Relive last year's festival.
〜 WHAT THE CROWD SAID
“The sessions were both informative and engaging; a fantastic opportunity to connect with others in the industry and network across the day.”
Sandra RussellSenior Sales ExecutiveBookassist
〜 WHAT THE CROWD SAID
“The sessions were both informative and engaging; a fantastic opportunity to connect with others in the industry and network across the day.”
Sandra RussellSenior Sales ExecutiveBookassist
Free for hospitality operators
£99 for suppliers & partners
Sells out every year
02.02.27
BrewDog Waterloo
Free for hospitality operators
£99 for suppliers & partners
Sells out every year
02.02.27
BrewDog Waterloo
Good company. Great causes.
Good company. Great causes.
THE BRANDS BEHIND SERVICE
- SERVICE · 02.02.27IN SUPPORT OF
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
Good company. Great causes.
THE BRANDS BEHIND SERVICE
- SERVICE · 02.02.27IN SUPPORT OF
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
- SERVICE · 02.02.27EXHIBITOR & PARTNER
Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.
Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.
Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.
Five stages run side by side: big conversations on the main stage and hands-on workshops across four buzzing spaces, including our new AI Zone. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.
People, Operations, Marketing, Experience and AI. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.
Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.
Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.
Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.
Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.
Five stages run side by side: big conversations on the main stage and hands-on workshops across four buzzing spaces, including our new AI Zone. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.
People, Operations, Marketing, Experience and AI. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.
Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.