THE UK’S INDEPENDENT FESTIVAL OF HOSPITALITY

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THE UK’S INDEPENDENT FESTIVAL OF HOSPITALITY

Buy tickets

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Feb 2nd 2027

BrewDog Waterloo

London

A festival of hospitality
02.02.27
BrewDog Waterloo, London
Free for operators
1,000+ hospo people
12 workshops
Main stage keynotes & panels
Live podcasts
A proper party after
〜 MAIN STAGE02.02.27 · BREWDOG WATERLOO
HEADLINE KEYNOTE
Soho House GroupMitz Patel, Global Head of IT
Joe & The JuiceErik Acosta, UK Senior Culture Manager
Market HallsKatie Akers, COO
House of GodsJustine Conway, CEO
Mollie'sTrudi Parr, Head of People & Development
Gracey's PizzaJames Woodley & Grace Surman, Co-Founders
BEAR CoffeeCraig Bunting, Co-Founder
Humble CrumbleKim Innes, Founder
Chuku'sIfey Frederick, Co-Founder
PomusRyan Jacovides, Founder & NED
The Bread FactoryLiz Hepple, Head of People
Baked BirdVimal Arumugam, Founder
KAMKatie Jenkins, Marketing & Partnerships Director
Be Inclusive HospitalityLorraine Copes, Founder
+ Plus more names to be announced
Get your ticketMeet the speakers
Mitz PatelMitz Patel
Erik AcostaErik Acosta
Katie AkersKatie Akers
Justine ConwayJustine Conway
Trudi ParrTrudi Parr
James Woodley & Grace SurmanJames Woodley & Grace Surman
Craig BuntingCraig Bunting
Kim InnesKim Innes
Ifey FrederickIfey Frederick
Ryan JacovidesRyan Jacovides
Liz HeppleLiz Hepple
Vimal ArumugamVimal Arumugam
Katie JenkinsKatie Jenkins
Lorraine CopesLorraine Copes
WORKSHOPS

Twelve workshops. Three rooms.

Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.

The Ho Twins
WorkshopTime TBC

Working out hospitality by working in it

The Ho Twins · Chow Bella
Andy Maynard & Debbie Thomas
Wine sessionTime TBC

Computer Says No!

Andy Maynard & Debbie Thomas · Caffè Nero × Ottolenghi
+10
Coming soon

10 more workshops to be announced

Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.

See the full agenda

〜 WHY SERVICE

A festival of hospitality.

A festival of hospitality.

A festival of hospitality.

One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.

One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.

01 / PEOPLE

People

Build teams people choose to join, stay with and grow inside.

02 / OPERATIONS

Operations

Make every shift, margin and system work harder for the people on the floor.

03 / MARKETING

Marketing

Turn attention into bookings with brands guests remember.

04 / EXPERIENCE

Experience

Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.

05 / AI

AI

Use emerging tools with more confidence, better judgement and a clear view of what actually helps.

〜 SERVICE 2026 ON FILM

Relive last year's festival.

〜 WHAT THE CROWD SAID

“The sessions were both informative and engaging; a fantastic opportunity to connect with others in the industry and network across the day.”

Sandra RussellSenior Sales ExecutiveBookassist
Free for hospitality operators
£99 for suppliers & partners
Sells out every year
02.02.27
BrewDog Waterloo

〜 TICKETS

Your ticket to the festival.

Free for hospitality operators. £99 for suppliers and technology partners. Select your pass below.

SERVICE 2027 / 02 FEB / BREWDOG WATERLOO

〜 SUPPORT ACTSEXHIBITORS & PARTNERS · 02.02.27

The brands keeping hospitality on its feet.

All exhibitors ↘
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Sentiment Search
Sentiment Search
Tenzo
Tenzo
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Pickpad
Workforce.com
Workforce.com
Connect by Cocentric
Connect by Cocentric
Bizimply
Bizimply
Served
Served
Peckish
Peckish
+ Want a spot on the bill?Twenty stands go on the floor each year and they get snapped up. Put your brand in front of a thousand operators.
Get in touch

〜 GOOD TO KNOW

FAQ

Still got questions? Feel free to reach out. We're happy to help.

Ask a question

Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.

Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.

Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.

Four stages run side by side: big conversations on the main stage and hands-on workshops across three buzzing spaces. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.

People, Operations, Marketing, Experience and AI. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.

Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.